Myths About Sustainable Clothing In India

Myths About Sustainable Clothing In India

5 Eco-Friendly Styling Tips To Keep Your Kids Cool In Summer Reading Myths About Sustainable Clothing In India 5 minutes

If somebody says the word "sustainable or eco-friendly," the hatred for plastic instantly comes to mind. Many of us believe that eco-friendly things are free of plastic, but is this all about sustainability? What if this blog, with your active participation, debunks all your myths about sustainable clothing?

We are a fast-growing sustainable clothing brand in India. In this article, we will explain what sustainable clothing is and clear up any misconceptions about it. Let's delve deeper into the discussion.

What Is The Definition Of Sustainability?

Sustainability is actually a balance between maintaining the social responsibility to preserve and protect the environment. A complementary relationship exists between economic efforts, social responsibilities, and environmental changes. When we try to balance all three aspects of our lives, we automatically start stepping towards a sustainable future.

Sustainable practices are about supporting eco friendly practices like using and consuming products made of natural resources. Respecting the environment includes wearing organic clothes, using eco-friendly utensils, and preserving natural resources. These actions fall under sustainability.

Sustainability is not just about using natural resources but also eliminating harmful substances that badly affect the environment. For example, reduce plastic usage and promote eco-friendly practices that support nature to flourish.

What Is Sustainable Fashion In India?

India was a major player in fashion history. They focused on sustainable clothing as their main type of attire. This happened in the past. We created many eco-friendly fashion trends such as Khadi clothing, bamboo essentials, seashell jewelry, and more.

In India, embroidery and the print work also feature the roots of sustainability and green fashion initiatives. If we talk about the famous embroideries that use sustainable methods are ChikanKari, Kashida, Kutch and Fulkari. These were the most common for the Indians but it caught the attention of the world's fashionistas. During the British Industrial Revolution, machines produced large amounts of cotton fabric with minimal human labor.

However, later, this trend changed, and people switched to synthetic clothing. Man-made fibers are generally cheap, so the synthetic fabric clothing line gained immense popularity. However, on account of safety and skin-friendliness, such artificial fibres are not qualified.

What Are The General Myths About Sustainable Clothing In India

Many people in India often misunderstand sustainable clothing, with several myths clouding their perception. These misconceptions can deter people from making eco-friendly choices, despite the benefits of sustainable fashion. Here are some common myths about sustainable clothing in India:

Myth 1: Sustainable clothes are always more expensive than regular clothes

Reality: Sustainable brands may cost more because of ethical production, but there are also affordable choices to consider. The cost often reflects fair wages, eco-friendly materials, and ethical practices, leading to higher prices. However, second-hand stores, local artisans, and some sustainable brands offer competitive pricing.

Myth 2: Second-hand clothes are the only form of sustainable Clothing

Reality: Second-hand Clothing is a great sustainable option, but it's not the only one. Sustainable fashion also includes Clothing made from organic materials, recycled fabrics, and those produced using environmentally friendly processes. 

Myth 3: Well-established Brands Are More Eco-Friendly

Realty: Large-scale companies impact the environment by producing a high volume of products, consuming significant resources, and maintaining extensive supply chains. Some big companies are trying to be more eco-friendly, but many still create pollution and waste. Smaller brands and local artisans often have more environmentally friendly practices. However, they may not be as well-known or have as much advertising.

Myth 4: Sustainable clothes lack style and are not fashionable

Reality: Sustainable Clothing can be both stylish and trendy. Many designers and brands are creating fashionable collections that are also eco-friendly. Earthy Tweens makes fashionable, eco-friendly clothes for kids and women. This is contributing to the growing popularity of sustainable and stylish brands in the Indian fashion industry.

Myth 5: Sustainable Clothes Are 100% Decomposable

Reality: Sustainable clothing aims to reduce environmental impact. Not all items are 100% decomposable.

Sustainable fashion uses organic and recycled materials that are better for the environment than traditional materials. However, these materials may not fully break down. Clothing made from bamboo fibers is sustainable, but not as easily decomposable as wool or linen, which are natural fibers. Additionally, the biodegradability can vary based on the presence of dyes and treatments used in the fabric.


Sustainable fashion is essential for a more eco-friendly and socially responsible future. It's about making informed choices that consider the environmental and social impacts of our clothing. By clearing up these myths, we can learn more about sustainable fashion and make better choices when buying and wearing clothes.

So if this blog convinces you that sustainable clothes are affordable, stylish, and good for your skin, then check Earthy Tweens' website for hundreds of organic clothing options for your little ones.

Leave a comment

All comments are moderated before being published.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.