Materials matter. They matter with regards to the lives of our children, or the manner in which it influences their day to day living. Yet, in particular, they matter for our earth.

All of our products are made considering the Earth. Also, however 98% of our products are earth-friendly, we're continuously seeking to develop with new materials and techniques.

Sustainable Fabrics

We source only the most comfortable, sustainable textiles locally that have one thing in common: they were made in an environmentally conscious way and don’t involve synthetic substances or unsustainable farming practices during their production processes.

By using only natural and organic fabrics like Double Gauge, Organic Terry, Organic Slub, Natural Fleece and Handloom Wool, etc, we are committed to creating clothes that are beneficial throughout every stage of production and beyond.

Harvested Wood

Our toys are made of natural materials that are obtained locally and are strictly plastic-free. We believe that kids should experience natural toys that are made of neem wood, bamboo and natural elements in an attempt to aid parents raise eco-conscious kids. Our toys are subjected to nature, so it often have various markings that appear in the products making each piece remarkable. The unique variations are proof of quality and and ought not be considered as imperfections.

Natural Dyes, Safe Paints

For our Clothing line, the fabrics are all dyed and printed locally and sustainably in India using non-toxic, low impact and azo-free dyes from natural sources. They are super soft, naturally hypoallergenic, and safe! It’s free from harsh treatments like formaldehydes and perfect for little ones with sensitive skin.

Likewise, For our toys line, our toys are made and coated with natural water-based colors (no lead or other toxics), beeswax and oils for polish by local artisans in India. All of the paints used to finish your lovingly crafted toy are harm-free and enhance the natural beauty of the wood. Young ones are stimulated by the splendid and monochromatic colors and wonderful uncoated wood surfaces.



Ethical and Transparent

We work only with manufacturers and suppliers that are conscious of their environmental impact and contribute to protecting our planet.

Earthy Tweens supports better working circumstances for individuals who create  our clothes and toys. Laid out with the aim of addressing poverty and providing equal employment opportunities and livelihood for not-so fortunate women. For the women in the villages of India, learning a craft can be a way to gain financial independence and break out of inequality. Our foundation has come together to bring hope to our workers.

The magnificence of handloom lies in the details. A machine can never fully create the unique feeling of a handwoven muffler or a blanket. India’s rich legacy of traditional, artisanal knowledge lives on.

For our new handcrafted collection, we collaborated with the women in the villages from different regions of India providing them the opportunity to learn a craft with three months of formal training and becoming professional artisans. Since the start, 10 women have come here and choose to stay creating beautiful kids products like hand-knitted crochet toys and handwoven mufflers and blankets for our brand.

Breaking Gender Stereotypes

We believe in letting go of the outdated cliche of pink vs blue, welcoming products that allow for self-expression and neutral concept of gender identities. Gender distribution is something we come across everyday that needs to change in order to provide an environment to our children that is free of gender stereotypes.

Practicing Mindful Packaging and Plantable tags

We care deeply about the environment through each step of the creation chain. This includes how we send the product to you. Economical items ought to come in feasible bundling.

Sustainable products should come in sustainable packaging.

We use as little material as possible in the packaging, while making sure that your order is kept safe at the same time. We choose packaging made with recycled contents or that is biodegradable. Your order comes wrapped in a honeycomb paper along with a sturdy, eco-friendly carton box or paperbag and sometimes in potlis made out of unwanted fabric scrap.

Our label tags are printed with non-toxic ink on seed paper. Rather than tossing it in the junk, you can plant it in the soil with your little one and watch your basil plant grow !

Locally Made, Made to Last

Our products are lovingly handcrafted by local artisans in India, so you get the best and quality product which is made to last and can be handed down, with the intent to reduce excess waste control, minus the eco-harmful shipping distances and a better control of production.